At Madeley Yorkshire, we are committed to protecting your privacy and meeting the requirements of applicable data protection legislation. This privacy policy explains the following areas:

Personal data collected by madeley yorkshire;

Reasons for collecting personal data;

Sharing of personal data;

Receiving contact from madeley yorkshire and changing contact preferences;

Transfer of personal data outside the european economic area (“eea”);

Security of personal data;

Personal data and your rights;

Retention of personal data;

Third party sites;


Children; and


When we talk about “personal data” in this policy, we mean any information which could be used to identify you, either directly or indirectly, for example in combination with any other information we may hold about you.

This privacy policy covers our use of your personal data which we collect about you during any interaction you may have with us. It covers the collection of personal data in-store, via the madeley yorkshire website (www.Madeley-yorkshire.Com) (the “website”), via the Madeley Yorkshire mobile application (the “app”), via our customer feedback survey or market research, from competition entry and from our pages on third party social media channels such as facebook, twitter, , instagram, youtube and so on. For further information on the personal data we collect about you, please see the “personal data collected by madeley yorkshire” section below.

Please read this privacy policy carefully to understand our practices regarding your personal data. If you have any questions, comments, concerns or complaints about any aspect of this privacy policy, please contact our customer service team on enquiries@madeley yorkshire.Com or call us on 07864270442

Personal data collected by Madeley Yorkshire

We will collect and use the following categories of personal data about you:

Personal data you share with us

When you order from us, either on the website or on the app, when you register for a Madeley Yorkshire account, when you sign up to our mailing lists (eg. News, product updates, sample sale), or when you complete one of our customer feedback surveys or enter a competition, we may ask for (one or more of) your name, title, gender, date of birth, email address, delivery address, telephone number, credit or debit card number, registered address of the card (referred to on the website and app as the “billing address”), cvc number, the card’s expiry date and a contact phone number for the registered address of the card.

Personal data we collect about you in our stores

Ip address;

Mac address;

Other browser-generated information, e.G. Browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and

Location information

We collect some of this information using cookies. You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on “cookies” and in our cookies policy.

Personal data we receive from other sources

When you interact with us, or use any of our pages on social media sites, such as facebook, twitter, instagram, , we may collect information about you which could include personal data, for example, when you “like” a post on our facebook page, or “follow” us on twitter. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use social media sites, to make sure that you are happy with them.

Reasons for collecting personal data

(1) Personal data you share with us

We use the personal data you share with us in order to perform our obligations under any contract we have with you, and specifically to:

Provide you with our products and to fulfil orders that you place with us on our website or on our app;

Create and help you manage your madeley yorkshire account;

Allow you to return your madeley yorkshire product, if you change your mind;

Respond to your questions and requests; and

Send you information on any changes we make to our policies or terms.

Where you have given us your consent to contact you, we will use your personal data to:

Send you newsletters, marketing communications, products update and suggestions on how to care for your madeley yorkshire product;

Contact you to invite you to special events;

Send you an invite to our sample sale if you have subscribed to it; and

Notify you of other madeley yorkshire products we think you might like based on your previous purchases.

You can withdraw your consent at any time.

We use our legitimate interests to enhance your customer experience and provide the best in class service; therefore we will:

Remind you of what you may be missing if you have put items in your “shopping bag” on the website or app and then abandoned them;

Send you surveys for feedback on our services to enhance your customer experience; and

Keep track of your requests and interactions with our customer service, via livechat, telephone calls or direct email.

(2) Personal data we collect about you

We use the personal data we collect about you for our legitimate interests so that we can:

Tailor the way that you interact with us in the future, such as tailoring certain emails and also show you certain adverts, products or offers in which we think you may be interested, both on our website and app and on certain third party websites (including on social media);

Analyse how our website and app are used, so that we can constantly improve the services that we offer;

Analyse your feedback, and understand your expectations on our products or services to optimize your customer experience;

Record cctv footage of our premises and visitors for the security and safety of all our staff, visitors and products; and

Retain preferences and other personal data or information disclosed during conversations in store or over the telephone to ensure the best customer experience.

Not all of the information used for these purposes is “personal data”; some of it is anonymised or used on an aggregate basis.

(3) Personal data we receive from other sources

We use the personal data we receive from other sources for our legitimate interests so that we can develop an understanding of what people think about our products and services, so that we can constantly improve them.

If you have opted-in for marketing communications from one of our madeley yorkshire franchise partners, this includes an opt-in for marketing communication from us. You can change your preferences at any time by contacting us on enquiries@madeley yorkshire.Com, or by calling us on +44 (0) 1761 234 273, or by using the unsubscribe option in each e-mail, or via your online madeley yorkshire account “my madeley yorkshire”.

We will not sell your personal data to any third party.

Receiving contact from madeley yorkshire & changing contact preferences

From time to time, we will send you aftercare e-mails relating to your madeley yorkshire product.

Where you have consented, we will also send you e-mails with information in relation to any products which are similar to your madeley yorkshire product, and which we think you might like.

When you sign up to one of our ‘waitlists’ for a madeley yorkshire product that is not yet available, we will send you an e-mail to let you know when that product becomes available, but we will not send you any any marketing communications as a result of this subscription.

We will only send you e-mails with information in relation to any other products, special offers or competitions, if you have agreed that we can (sometimes referred to as an “opt-in”). You can sign up to receive communications by e-mail, by post, by text/sms or by telephone call about our new collections, exclusive online offers and events.

Transfers of personal data outside the european economic area

The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the european economic area (“eea”), either by us or by any of the third parties with whom we share your personal data.

We will make sure that any transfer of your personal data by us or by those third parties, complies with the laws which apply to us. In any case, the transfer, access and use or storage of your personal data will continue to be governed by this privacy policy.

Security of personal data

We care about your personal data and know that you trust us to keep it secure.

We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.

Personal data and your rights

You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

You also have the right to access any personal data that we hold about you. To prevent fraudulent access, we shall require you to provide suitable id to confirm who you are, before we provide any personal data to you.

If you have an online customer account, you can amend or update your information by logging into “my madeley yorkshire” on the website or app and amending your details as appropriate.

If you have created a customer account in-store, you can amend or update your information by contacting us on infos@madeley-yorkshire.Com, or by calling us on +44 (0) 1761 234 273.

In any cases, if you would like to update, correct or access the personal data we hold about you, please contact us on info@madeley-yorkshire.Com, or by calling us on 07864270442

If you wish us to erase your personal data or restrict our processing of your personal data please contact our customer service on enquiries@madeley yorkshire.Com or call us on +44 (0) 1761 234 273.To prevent fraudulent requests, we shall ask you to provide suitable id to confirm your identity before we erase any personal data.

Third party sites

Our website and app may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.